Comments on: Social Media Strategy http://www.arrowrootmedia.com/2008/11/07/social-media-strategy/ creative + interactive | video + web production Mon, 21 Jun 2010 04:54:23 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jim Tobin at Ignite Social Media http://www.arrowrootmedia.com/2008/11/07/social-media-strategy/comment-page-1/#comment-563 Jim Tobin at Ignite Social Media Mon, 01 Dec 2008 13:41:41 +0000 http://www.arrowrootmedia.com/?p=197#comment-563 Thanks for the mention. We recently activated our network when we asked them to buy our new book (Social Media is a Cocktail Party) on the day of launch. It worked, and the book made it to #51 on the bestseller list of marketing books on Amazon (out of over 51,000). But I think it only worked because we hadn't asked for anything for more than a year. Just like in real life, you can't be "me me me". ~Jim Thanks for the mention. We recently activated our network when we asked them to buy our new book (Social Media is a Cocktail Party) on the day of launch.

It worked, and the book made it to #51 on the bestseller list of marketing books on Amazon (out of over 51,000). But I think it only worked because we hadn’t asked for anything for more than a year.

Just like in real life, you can’t be “me me me”.

~Jim

]]> By: Kristine http://www.arrowrootmedia.com/2008/11/07/social-media-strategy/comment-page-1/#comment-216 Kristine Sun, 09 Nov 2008 00:13:37 +0000 http://www.arrowrootmedia.com/?p=197#comment-216 This is an interesting article. One of my ensemble's greatest challenges is the infrequency of our productions. They are intensely complicated endeavors, and so we are only able to produce about one a year. So, my question is what do you dialogue about with your audience during the abundance of down time? I have tried engaging them with their own thoughts on music, etc., but was unsuccessful. Social media really seems to make this aspect of constant communication imperative. This is an interesting article. One of my ensemble’s greatest challenges is the infrequency of our productions. They are intensely complicated endeavors, and so we are only able to produce about one a year. So, my question is what do you dialogue about with your audience during the abundance of down time? I have tried engaging them with their own thoughts on music, etc., but was unsuccessful. Social media really seems to make this aspect of constant communication imperative.

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