From the category archives:

free

Tonight, I will be joining a group of Immigrant Artists in New York City to discuss how to make use of the vast resources available in NYC and beyond. I will focus on developing audiences online, and doing strategic outreach using multiple online channels such as email marketing, and increasingly popular social networks.

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The Economy of Free

by Jaki on March 26, 2008

in free, interesting

By producing and promoting your work online, you must develop a strategy for free. I learned this from Chris Anderson who popularized the term, “The Long Tail.” He is now writing a book about the economy of free.
This year, we saw Radiohead lead the way in free by “giving away” their music. By allowing fans to set the [...]

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