Either you’ve got a Facebook page (or you about to set one up). Either way, you’re probably wondering how to use that page to generate some cash. You’re not the only one. So the good folks at Nonprofit Webinars put together this great webinar on just that – how to use facebook to help your organization raise money. This particular webinar and series of slides was put together by the very fantastic Jeff Patrick, President & Founder of Common Knowledge.

Great webinar today: Yes! You can raise $$ on Facebook (and other social networks). Slides are up on #SlideShare. http://ht.ly/3KQ3q #npweb

January 26, 2011 2:03 pm via HootSuiteReplyRetweetFavorite

@NPWebinars

NonProfit Webinars

We’d love to hear from you – how do you plan to use facebook to help you raise money?

For the past year, I’ve been working with clients who are itching for an iPhone app, but don’t yet have a dedicated mobile site. iPhone apps have great potential for engaging your current customers and building out your location based services. Before beginning development on an iPhone app, though, you need to ask “Should we focus on building out an iPhone app when we don’t yet have a mobile site built out? Do we have resources to do both at the same time?”

Why should you develop your mobile site before investing in an iPhone app?

Heather from DIOSA Communications addresses this questions in her latest article. Below are the 5 main points. For the full explanation, visit the original article.

1) Almost anyone with a mobile phone can access your mobile website whereas only iPhone users can access your iPhone App.

There are 4.1 billion mobile subscribers worldwide (277 million in the United States) and just a small fraction of those are iPhone users.  

2) Mobile websites are easy to update whereas if you want to update an iPhone App, then the user has to download the Updates.

Essentially, updating an m.yoursite.com is a bit easier than updating your app and asking users to download the update.

3) As the smartphone market expands, are you then going to also launch multiple versions of your App?

Are you going to also create Apps for Palm, Blackberry, Android, etc.?

4) Social networking sites all have mobile websites and their traffic grows every single month.

(think m.twitter.com, m.facebook.com, m.youtube.com)

5) Text alert campaigns need mobile websites to be successful.

If you’re engaging customers via text messages, a mobile compatible site that loads quickly is absolutely essential

Related Links:

Four Reasons Why Nonprofits Need a Mobile Website
10 Nonprofit Mobile Websites
PhotoKast’s Guide on How to Build an iPhone App

During SMartCamp (Social Media Art Camp), nonprofits, artists, arts organizations, bloggers, strategists, and a bunch of other really really interesting people gathered to talk about the intersection of Arts, Culture, and Technology.

As part of SMartCamp, we also ran a 4 hour Social Media Bootcamp. The workshop, which was limited to 20 participants (broken up into smaller groups of 5), allowed attendees to develop the foundations of a social media strategy, or workshop an existing social media strategy in a small group setting with one-on-one support from workshop leaders.

The workshop leaders included
Farra Trompeter
Maryann Devine
Damien Basile
and me, Jaki Levy.

Each facilitator gave a short 10 minute presentation, and then led a conversation within the small groups. All 4 presentations are included below (for even more SMartCamp presentations, go here).

We also took participants through a series of questions and shared resources (which were gathered by all the facilitators in a google doc). For your reference, I’ve also posted those resources below.

Enjoy!

GENERAL RESOURCES

NTEN: We Are Media
http://www.wearemedia.org
Case Foundation: Gear Up for Giving
http://www.casefoundation.org/social-media-tutorials
Beth’s Blog: How Nonprofits Can Use Social Media
http://beth.typepad.com
The A-to-Z of Social Media for Brands
http://econsultancy.com/blog/3965-the-a-z-of-social-media-for-brands
5 Must-Read Social Media Case Studies
http://www.socialmediaexaminer.com/5-must-read-social-media-marketing-studies/
A List of Articles on Social Media
http://www.arrowrootmedia.com/tag/social-media/

Audiences

Social Technographics
http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
http://www.arrowrootmedia.com/2009/05/10/the-pyramid-of-engagement/
The Conversation Prism http://www.theconversationprism.com
Social Media Demographics http://www.ignitesocialmedia.com/2009-social-network-analysis-report/
Museum 2.0 http://museumtwo.blogspot.com/
Twitter Directory (search, find Twitter users) http://wefollow.com/
Twiangulate (Relationship analysis tool) http://twiangulate.com/search/

Strategy (including staffing)

The POST Method
http://blogs.forrester.com/groundswell/2007/12/the-post-method.html
Nonprofit Social Network Survey Report
http://nten.org/research/2009-nonprofit-social-network-survey-report
(participate in this year’s survey here: http://www.surveymonkey.com/s/R8PL9RB)
How much time does it take to do social media?
http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
Should CEOs and Executive Directors Use Social Media
http://beth.typepad.com/beths_blog/2010/02/should-ceos-and-executive-directors-use-social-media.html
How to Deveop A Small-Scale Social Media Plan
http://museumtwo.blogspot.com/2009/06/how-to-develop-small-scale-social-media.html

Monitoring and Listening

Frog Loop: Build Your Own Listening Dashboard… http://bit.ly/3JIwZ
A Recipe for Social Media Buzz http://nten.org/blog/2010/02/17/recipe-social-media-buzz

Metrics

Nonprofit Social Media Benchmark Study
http://www.e-benchmarksstudy.com/socialmedia/
Nonprofit Text Messaging Benchmark Study
http://mobilebenchmarks.org/
How To: Measure Social Media ROI
http://mashable.com/2009/10/27/social-media-roi/
Using Social Media to Meet Nonprofit Goals
http://www.idealware.org/sm_survey/download.php?key=14586454

Policies

Social Media Policies
http://socialmediagovernance.com/policies.php
What’s in a Social Media Policy and Why You Might Need One
http://www.bigducknyc.com/blog/?p=228
Nonprofit Communications – Weekly Roundup
http://www.bigducknyc.com/blog/?tag=roundup
Sample Policy for Responding to Comments (US Air Force)
http://www.wired.com/dangerroom/2009/01/usaf-blog-respo/

Relationship/Community Building

Online community building: Gardening vs. landscaping
http://www.socialbrite.org/2009/08/06/online-community-building-gardening-vs-landscaping/
5 Tips for Creating Non-Profit Online Communities
http://mashable.com/2010/02/12/non-profit-communities/

Twitter

Twitter Guide Book
http://mashable.com/guidebook/twitter/
Twitter: I think I get it. Now what do I tweet?
http://www.bigducknyc.com/blog/?p=329

TOOLS

Tweetdeck monitor conversations + posts on twitter : http://tweetdeck.com
Hootsuite.com helps you manage twitter accounts online: http://hootsuite.com
Facebook Page Analytics (find similar pages + fans) : http://fanpageanalytics.com/
Mailchimp (some of the best email marketing software around) : http://mailchimp.com

The first week of February is Social Media Week in NYC. Along with Little Big Pictures, we’ll be co-hosting this month’s #artstech event, which is exploring the creative overlap between social media and the arts.

Instead of the usual discussion of Facebook fans and Twitter followers, we wanted to take a look at some of the most inventive implementations of social media we’ve come across: social media art experiments. We’ll be taking a look at how artists are incorporating social media in their art-making practices. You want to talk about creative community engagement strategies? Look no further than this round-up.

The speakers:

Nic Rad is a Brooklyn based artist working with traditional materials focused on social media concepts and conflicts. His project “People Matter” is comprised of 99 media figures at varying degrees of fame, influence, and recognizability. The works will be given away freely on the closing night of his solo show at Rare Gallery in April.
http://www.nic-rad.com
http://www.peoplematter.info

Adam Smith is the Marketing Manager for Dance Theater Workshop and an ensemble member of the New York Neo-Futurists. He produces online video for both organizations. Through the Dance Theater Workshop Twitter account (@dancetworkshop), he & dance artist Jillian Sweeney created the Twitter Community Choreography project, a program that “tweet-sources” dance movement that are performed for the camera.
Community Choreography # 1, Jillian Sweeney
Community Choreography #13, Lauren Sharpe
Community Choreography #16, Tyler Ashley

An Xiao uses social media like Twitter and Facebook as a performance and public art space. Her work has been featured with the Brooklyn Museum, Yale/Haskins Laboratories, The New York Times and ARTNews. She founded and directs @Platea, a global online public art collective, and blogs on art and social media technology for Art21.
www.anxiaostudio.com

William Powhida is a visual artist and art critic born in 1976 in New York. He is known for controversial subject matter that addresses thecontemporary art industry itself as well as combination portraits drawn entirely from memory. In a satirical way, Powhida constructs work deliberately about growing his own fame, addressing the major obstacles facing emerging contemporary artists. Controversial topics have included creating an “enemies” list as well as letters addressed to famous contemporary curators (such as Zach Feuer Gallery), collectors and critics, requesting recognition. He is known for staging acts of destruction to his own work, creating his own press coverage and promoting his shows as being curated under duress.
www.williampowhida.com
williampowhida.blogspot.com
@powhida

Rachel Perry Welty was born in 1962, in Tokyo, Japan. She holds a BA from Connecticut College and a Diploma and Fifth Year Certificate from the Museum of Fine Arts Boston. Recently Welty participated in group shows at The Drawing Center, New York and at the Institute of Contemporary Art, Boston, Massachusetts where her video “Karaoke Wrong Number” has entered the permanent collection. She has had solo shows at Barbara Krakow Gallery (Boston), Yancey Richardson Gallery (New York) and will open a solo show next month at Gallery Diet (Miami) in 2010 with work she created as a MacDowell Colony Fellow this past Fall.
www.rachelperrywelty.com
http://www.icaboston.org

Yanira Castro has made dance installations for theaters, warehouses, bathrooms, a cellar, a former bathhouse, a confessional. She is interested in constructing scenarios for people that engage different ways of experiencing live performance. Past performances include Center of Sleep, which placed audience and performers together in an aural and physical installation of mirrors and platforms at Dance Theater Workshop. Her work has been presented by PS122, The Chocolate Factory, XØ Projects Inc, and HERE Arts Center, among others. Her latest dance installation, Dark Horse/Black Forest, has been presented in the public bathrooms of the George Bacovia Theater in Romania; the Daile Theatre in Latvia; the tanzhaus nrw in Germany; the Zoellner Arts Center in Pennsylvania and the Gershwin Hotel in New York City. Yanira is the instigator and director of a canary torsi.
http://acanarytorsi.org

Congratulations, Kevin!

Today marks the 3rd year of business for Gott Advertising.

Gott Advertising provided solid support and help on ISSUE Project Room‘s google grants. Kevin setup multiple adcampaigns, focused keywords, and monitored all results to heelp drive traffic to ISSUE Project Room’s site.

From their site:

We build, manage and optimize online advertising campaigns for non-profits, charities, and progressive organizations.

We improve and complement your current fundraising, list-building, and advocacy efforts, via online advertising, search, social media and multivariate testing.

Our web media experience includes advertising, marketing, strategic thinking, buying, selling, consulting, negotiating, analysis, optimization and much more.

We take pride in our ability to study and navigate the rough, rocky, ever-changing world of online advertising. We sail nimbly through: CPC, CPM, CPA, CPNM, ECPM, ROI, IOs, ASPs, SEM, SEO, SMO, emails, blogs, banners, open rates, conversion paths, landing pages, added value, underdelivery, optimization, reporting and trafficking.

Here’s to many more years!

[via http://ow.ly/B5Qg]

1. You are an adult now — it’s okay to talk to strangers. Panel moderator Dr. Kyra Gaunt set the stage by reminding us to forget what we learned as kids. Social media — and in particular Twitter — is great for talking to strangers. You can learn new ideas and share resources with people around the world.

2. Take the walls down and embrace a ’social culture’. Allison reminded attendees that social media tools are just that. If you want to create change, your organization needs to shift how it thinks about social media–from a mindset of fear and control to one of listening and sharing. Several times she said we need to ‘tear down the walls’ and allow the lines to blur between what happens internally and externally. Having a social culture is about opening up and sharing; letting go of the content and giving more credit than you take.

3. The Internet is not an ATM. Success is about building relationships–not building numbers. For those people and orgs particularly interesting in raising money via social media, Deanna shared a helpful way to think about this: Just like you can’t walk into a bar, say how awesome you are and then ask someone for money… you can’t expect people to give you money, hand over fist, via Facebook and other social media sites. You have to build relationships and follow the tried and true practices of fundraising — the same ones that have been around since before the web — share your story, interest the potential donor by giving them something to do other than donating (cultivation), share more about your work and invite them to see your programs in action (stewardship), and then ask them to join you/invest/donate (solicitation).

4. Being everywhere is nice, being relevant is best. Andrew spoke about the huge access the Internet offers — citing stats from how the presidential candidates used social media in the 2008 election. Where radio, TV, and print are economies of scarcity, he said the Internet is an economy of abundance. Deanna asked a great question in response, “How do we move from abundance to being relevant? How do we make info relevant and interesting in people’s lives?” I think this is one of the most important questions to ask and consider right now.

5. Logos don’t talk, people do. Another hot question at this seminar and others on nonprofits + social media is about walking the line between your professional and personal brand, especially if you are the one tweeting, blogging, status-updating, commenting, texting, etc. for your organization. Allison made a great point in response to this topic and reiterated her earlier comments about taking down the walls and letting it blend. People want to talk to other people. “Social media is not a spectator sport—it’s a contact sport.” If you are not sure if social media is for you, start small and experiment.

Next seminar from Baruch College will focus on ‘going mobile’ on November 12, 2009. To watch footage from this event or find out more about the next one, check the Center for Nonprofit Strategy and Management.

On Sept 23rd, I’ll be joining Marc Kirschner, Sydney Skybetter and Tom Schreiber for a Keynote Lunch at the New York State Arts Summit

You can see my presentation here.

We’ll be talking about Arts + Social Media

(the video above was featured on TechPresident.com)

On Sept 29th, I’ll be joining Brian McCormick and many others to talk about Dance, New Media, and Blogging at Movement Research.

For those in NYC – Here are the critical details.
This should be an awesome panel (Brian is great)

Studies Project: Towards an Adjudication Model for Dance Criticism
Tuesday September 29, 2009 at 7pm.
Abrons Arts Center at 466 Grand Street.
Conceived of and moderated by Brian McCormick

Read about the event here

In addition to these speaking engagements, I’ll be leading a few workshops at The Field

I hope you’ll be able to join me at one or more of these exciting events!

Public Relations for the 21st Century
Fran Kirmser & Jaki Levy, Thursday, October 8, 6:30-9pm
LOCATION: The FAR Space
$40/$25-Field Members

In a culture saturated with information, how can an artist continue to stand out from the pack? What are some new (and old) methods to help your work get noticed? Join us at The FAR Space to explore the intersection of traditional marketing streams with newer web-based media platforms. Hear examples of creative and effective marketing campaigns and best-practices for how to get the word out in the 21st century.

Co-presented with Harlem Arts Alliance

Growing Your Web Presence
Jaki Levy, Mondays, October 19, 26, November 2, 6:30-9pm
LOCATION: Harlem Arts Alliance
$120/$75-Field Members

This hands-on three-part workshop helps participants create their online presence. Learn how to set-up your own site and integrate free web platforms like Flickr, YouTube, & WordPress to build a cost-effective and dynamic communication center that reflects your creative work. We will begin to develop and implement individual plans and strategies for your current projects.

Harlem Arts Alliance
290 Malcolm X Blvd, 2nd Floor
Between 124th and 125th Streets in Manhattan
2/3/4/5/6/A/B/C/D to 125th Street

Co-presented with Harlem Arts Alliance

Advanced Internet Strategies
Jaki Levy, Mondays, November 16, 30, December 7, 6:30-9pm
$120/$75-Field Members

Take your existing online presence to a whole new level in this hands-on three-part workshop. Brainstorm innovative strategies in a group setting to harness new media platforms, incorporate social networks, blogs, and other free web services. We will discuss appropriate and relevant technologies and techniques to move your current work forward.

Tonight, I will be joining a group of Immigrant Artists in New York City to discuss how to make use of the vast resources available in NYC and beyond. I will focus on developing audiences online, and doing strategic outreach using multiple online channels such as email marketing, and increasingly popular social networks.

Join NYFA and BAC for a fun evening. Come meet artists, and learn about new resources….

Conversations: Rediscovering Community Resources to Sustain your Art

Presented by the New York Foundation for the Arts in collaboration with the Brooklyn Arts Council (BAC)

New York City can seem overwhelmingly vast, divided, and impersonal to newcomers and longtime residents alike, and presents specific challenges to artists struggling to create, often in isolation.  To help newer New Yorker artists keep on creating,  NYFA’s Immigrant Artists Project (IAP) proposes a forum called Conversations for immigrant and culturally specific artists to exchange stories, expertise and support with their peers, building community and sharing resources to further enrich their artistic lives.  IAP is hopeful this will be the first of a series of forums hosted at NYFA in conjunction with organizations such as BAC.

Our inaugural Conversations forum will focus on recognizing and drawing on existing community-based resources in the current economic-political climate, with guests presentations by Cecilia Jurado and others to be announced.  Participants will share their experiences in persevering in their arts practice in spite of immediate financial burdens, lack of funding opportunities, and in finding alternative resources within their own communities.

Please come prepared to share your own stories!The evening will be devoted to networking, with refreshments served, following brief guest presentations. Feel free to bring promotional materials to share with our group.

This event will be hosted at the NYFA Offices:
New York Foundation for the Arts
20 Jay Street, 7th Floor
Brooklyn, NY 11201

On June 10 at 6-8 pm

Space is limited. To attend please RSVP at i.outreach@nyfa.org

This event is part of NYFA’s  Immigrant Artist Project (IAP). Through this project, NYFA seeks to expand the community of artists it serves by nurturing new connections among artists and organizations, and by fostering a supportive community of empowered artists with diverse educational, cultural, and creative backgrounds.

Brooklyn Arts Council (BAC) strives to enrich the quality of life throughout Brooklyn by fostering, encouraging and promoting the arts through service and support to artists and arts organizations.  BAC Folk Arts works with Brooklyn-based folk and traditional artists and their communities to identify, document and present arts that express the boroughs’ diverse living heritage.

Beginning this Tuesday, I will be leading a 3 week workshop at The Field. The workshop is focused on building a solid and meaningful internet presence, and is geared towards practicing Artists and Arts Organizations, looking to build new audiences and connect with their current base.

The workshop ranges from the very practical nuts + bolts to a broad strategy. In the past, I have given overviews and tutorials of various online platforms including Facebook, Email Marketing Software, Content Management Systems, and WordPress.

I know there are some readers + subscribers who’ve taken the workshop before – I’d love to hear from you!
If you’re reading and have any comments about the past workshops, please feel free to add them here.

CURRENT PARTICIPANTS SHOULD

1. Join the facebook group for this workshop [click here]. If you don’t have a facebook account, you will need to set one up.
2. Setup a Tumblr account
3. Setup a Twitter account, if you don’t already have one
4. Setup a WordPress Blog on your host (Read this post for help installing a wordpress blog on your host)
5. Once you have a blog setup, please leave a comment below with a link to your blog

Finally – make sure you subscribe to this blog (sign up on the right hand side) for updates + tutorials

I don’t usually do these “How to use xyz to do abc” kind of posts (or do I?). So while I might be able to write a post on “how to use facebook for marketing your organization,” I’ll spare you. There are many other places you can go for that

HOWEVER – I just saw a post on Danciti and wanted to respond directly.
Here’s the post : http://danciti.com/post/89689559/using-facebook-for-your-organization-well-show-you

The post said “Facebook isn’t a marketing panacea. We’ve never seen hard numbers that show it sells tickets or even holds people’s interest. Sure, it’s free and easy but maybe your limited time would be better spent elsewhere especially if you are over 25 and weren’t born holding a Macbook.”

I am writing to let you know that Danciti is right. You should not be using facebook to market your organization if you’re like 50 years old.

Another thing Danciti is right about – Facebook does not sell tickets.

People sell tickets. But smart people can use facebook to help them sell these tickets (and many other things).

Let me put it in simpler terms. This past season, I ran an online marketing campaign for DanceBrazil. In addition to putting together their site, producing a webcast, and inviting bloggers like Tonya Plank to see the show, I setup a facebook page for the company. I also ran ads on facebook for the company.

Without betraying any implicit confidentiality, I’ll say this. The company received approximately $20 for every $1 I spent on facebook. For example, this means that if we had a budget of $100, the company would have sold $2000 in tickets (via facebook). This, of course, is not as simple as I am breaking it down. I spent alot of time on facebook on behalf of the company. Alot. And by alot, I mean alot. I engaged people. I asked them questions. I listened to them. I reached out to people individually. I built a small audience for DanceBrazil on facebook. And THEN – once I had an engaged audience – I ran ads. On facebook. And we sold tickets. Lots of them. On facebook.

In the interest of full disclosure, I am not a 25 year old, but I was born holding a Macbook. Also, DanceBrazil is highly interesting to watch. If your product sucks, you’re going to have to spend more money to either make your product not suck, or marketing a sucky product. Either way, it helps to not have a sucky product.

For those interested in a full blown case study (without the words um, like, Macbook, and sucky) …stay tuned…..