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For non-profits, November and December translate to donation season. For businesses, it’s a time to think about what deals to offer their customers. And for marketers, it’s time to think – how will I help businesses reach the RIGHT customers?
by Sarah Mahoney
[via MediaPost]
With consumers determined to limit their holiday spending, a new study predicts they [...]

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I don’t usually do these “How to use xyz to do abc” kind of posts (or do I?). So while I might be able to write a post on “how to use facebook for marketing your organization,” I’ll spare you. There are many other places you can go for that
HOWEVER – I just saw a [...]

Continue Reading 2 comments Non-Profit, facebook

Setting up Facebook Ads: Part 1

by Jaki on December 6, 2008

in Articles, Non-Profit, facebook

This past month, I setup a facebook ad campaign for a company. There are many who say that facebook ads do not work. For the purpose of this article, I will disagree with them. The goal for the campaign was to generate awareness about the company on facebook, and it worked.  I was able to [...]

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Social Media Strategy

by Jaki on November 7, 2008

in Non-Profit, facebook, interesting

With a growing number of sites and social networks, how do you decide what networks to join? What strategy should you use? What kind of time will it take? While all these questions are valid, the most useful question is: what will be most useful for me? What will keep me connected to others and [...]

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Effective Use of Webtools

by Jaki on September 24, 2008

in Non-Profit, Tutorial, facebook

This coming Thursday, the Queens Council for the Arts will be hosting a panel for artists. As one of the panelists, I’ve been asked to address the question, “How to effectively get your message out.”

Essentially – you’ve got a website, a social networking profile, or other online identities – now what?
This past May, I gave [...]

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