During SMartCamp (Social Media Art Camp), nonprofits, artists, arts organizations, bloggers, strategists, and a bunch of other really really interesting people gathered to talk about the intersection of Arts, Culture, and Technology.

As part of SMartCamp, we also ran a 4 hour Social Media Bootcamp. The workshop, which was limited to 20 participants (broken up into smaller groups of 5), allowed attendees to develop the foundations of a social media strategy, or workshop an existing social media strategy in a small group setting with one-on-one support from workshop leaders.

The workshop leaders included
Farra Trompeter
Maryann Devine
Damien Basile
and me, Jaki Levy.

Each facilitator gave a short 10 minute presentation, and then led a conversation within the small groups. All 4 presentations are included below (for even more SMartCamp presentations, go here).

We also took participants through a series of questions and shared resources (which were gathered by all the facilitators in a google doc). For your reference, I’ve also posted those resources below.

Enjoy!

GENERAL RESOURCES

NTEN: We Are Media
http://www.wearemedia.org
Case Foundation: Gear Up for Giving
http://www.casefoundation.org/social-media-tutorials
Beth’s Blog: How Nonprofits Can Use Social Media
http://beth.typepad.com
The A-to-Z of Social Media for Brands
http://econsultancy.com/blog/3965-the-a-z-of-social-media-for-brands
5 Must-Read Social Media Case Studies
http://www.socialmediaexaminer.com/5-must-read-social-media-marketing-studies/
A List of Articles on Social Media
http://www.arrowrootmedia.com/tag/social-media/

Audiences

Social Technographics
http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
http://www.arrowrootmedia.com/2009/05/10/the-pyramid-of-engagement/
The Conversation Prism http://www.theconversationprism.com
Social Media Demographics http://www.ignitesocialmedia.com/2009-social-network-analysis-report/
Museum 2.0 http://museumtwo.blogspot.com/
Twitter Directory (search, find Twitter users) http://wefollow.com/
Twiangulate (Relationship analysis tool) http://twiangulate.com/search/

Strategy (including staffing)

The POST Method
http://blogs.forrester.com/groundswell/2007/12/the-post-method.html
Nonprofit Social Network Survey Report
http://nten.org/research/2009-nonprofit-social-network-survey-report
(participate in this year’s survey here: http://www.surveymonkey.com/s/R8PL9RB)
How much time does it take to do social media?
http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
Should CEOs and Executive Directors Use Social Media
http://beth.typepad.com/beths_blog/2010/02/should-ceos-and-executive-directors-use-social-media.html
How to Deveop A Small-Scale Social Media Plan
http://museumtwo.blogspot.com/2009/06/how-to-develop-small-scale-social-media.html

Monitoring and Listening

Frog Loop: Build Your Own Listening Dashboard… http://bit.ly/3JIwZ
A Recipe for Social Media Buzz http://nten.org/blog/2010/02/17/recipe-social-media-buzz

Metrics

Nonprofit Social Media Benchmark Study
http://www.e-benchmarksstudy.com/socialmedia/
Nonprofit Text Messaging Benchmark Study
http://mobilebenchmarks.org/
How To: Measure Social Media ROI
http://mashable.com/2009/10/27/social-media-roi/
Using Social Media to Meet Nonprofit Goals
http://www.idealware.org/sm_survey/download.php?key=14586454

Policies

Social Media Policies
http://socialmediagovernance.com/policies.php
What’s in a Social Media Policy and Why You Might Need One
http://www.bigducknyc.com/blog/?p=228
Nonprofit Communications – Weekly Roundup
http://www.bigducknyc.com/blog/?tag=roundup
Sample Policy for Responding to Comments (US Air Force)
http://www.wired.com/dangerroom/2009/01/usaf-blog-respo/

Relationship/Community Building

Online community building: Gardening vs. landscaping
http://www.socialbrite.org/2009/08/06/online-community-building-gardening-vs-landscaping/
5 Tips for Creating Non-Profit Online Communities
http://mashable.com/2010/02/12/non-profit-communities/

Twitter

Twitter Guide Book
http://mashable.com/guidebook/twitter/
Twitter: I think I get it. Now what do I tweet?
http://www.bigducknyc.com/blog/?p=329

TOOLS

Tweetdeck monitor conversations + posts on twitter : http://tweetdeck.com
Hootsuite.com helps you manage twitter accounts online: http://hootsuite.com
Facebook Page Analytics (find similar pages + fans) : http://fanpageanalytics.com/
Mailchimp (some of the best email marketing software around) : http://mailchimp.com

This weekend, I’ll be participating in SMartCAMP with a host of very distinguished folks. Tickets are going quick, so you can read on, or just go to the site and register (I’ll be leading a Social Media Bootcamp session on Sunday). 1/2 day passes are still available.

ABOUT SMartCAMP

Taking place during art fair week, SMartCAMP will be tackling some of the most important topics in social media as it relates to the cultural sector. Designed to give an overview of how professionals working in the arts can put these new communications tools to work for them, SMartCAMP will be offering a series of panels, presentations and case studies to help artists and arts professionals put together a course of action. For those already familiar with the social web, it will be an opportunity to deepen their knowledge, hone new skills, refine social engagement strategies and gain inspiration from distinguished peers and colleagues working at the intersection of art and social media. For social media professionals who are looking to connect with arts organizations, SMartCAMP offers an opportunity to learn about the challenges and possibilities unique to the cultural space.

“Social media is changing the way people share and discover content, the way they consume information, the very essence of modern-day communication itself,” says Julia Kaganskiy, ArtsTech founder and SMartCAMP program curator. “No industry, especially one as socially significant as the arts, can afford to ignore the social web.”

SMartCAMP will address a variety of topics; social media strategies, technology art start-ups, emerging trends and measuring social media success. The program will begin on each day with keynote speeches from Marc Schiller, Founder of Wooster Collective and CEO of Elecrtic Artists, and Maria Popova, founder and editor-in-chief of Brain Pickings, respectively. The remainder of the day’s agendas will include case studies from artists and institutions, a mobile media presentation, an online ‘video kit’ instructional and a bloggers panel.

In addition to this agenda, several top social media and branding strategists will lead a small group workshop entitled Social Media Bootcamp. The workshop, which is limited to 20 participants broken up into groups of 5, will allow attendees to develop the foundations of a social media strategy, or workshop an existing social media strategy in a small group setting with one-on-one support from workshop leaders.

For full symposium schedule click here
For full speaker list click here
Website: socialmediaartcamp.com

Follow on Twitter: twitter.com/SMartCAMP

Friend on Facebook: facebook.com/SMartCAMP

REGISTER FOR SMARTCAMP